With the online world expanding and more people using smartphones, most people will probably interact with your business for the first time on your website. You may have the best website, but struggle to make any sales since not enough people know what you have to offer.
There is a lot of information online that people have to go through daily, and making your website stand out can make all the difference. Directing traffic to your site can be quite easy if you know what to do and are clear on your goals.
Focus on community engagement
Relying on people to just find your website is not the best strategy when it comes to increasing traffic. You have to strategically place yourself where they are and give them value which will then prompt them to want to know more about you. Joining Facebook groups with similar interests is a great way of being seen which allows you to plug in your website whenever possible. You can also include yourself in discussions on social media around your industry, for example on Twitter Spaces.
Rather than joining an existing group, you can form one led by your employees and tailored to your business. Employee advocacy makes a positive impact on a brand. For this, ClearViewSocial.com can help you leverage that to drive traffic and increase engagement to your website.
Incorporate other forms of content
Many people focus on the written content on a website while forgetting that they can utilize so much more. Instead of having only one point of knowledge about you, diversify your content so that it can be viewed and shared in many forms. If you have a YouTube channel, your videos can link back to your website with a call to action. Don’t forget about Facebook, Instagram and other social media! Use your accounts to create posters, stories, carousels and short videos that explain what you do and direct people to your website.
You can incorporate video into your content, which is more engaging and will keep visitors longer on your site. These embedded videos will also appear in search results.
Create an engaging user experience
Not all websites are built the same, and giving your visitors a great first impression will keep them coming back for more. You need to make sure that your website is fully optimized and the information given is understandable. It should also allow for easy navigation with clearly divided sections.
When it comes to the look, you can break up the monotony of too many words with pictures and graphics. Tools like Canva, Adobe, etc., help you to create amazing designs that work well and can be shared across platforms.
Be consistent with your content
What your website is about usually determines the volume of visitors you get. People looking for that are likely to stumble on it, so you need to give them value. By positioning yourself as an expert with relevant information, people will always come back to your site for relevant information.
Use exciting headlines within the website to grab attention and keep someone engaged. You need to ensure that the content on your site remains current by monitoring and seeing what your audience finds interesting.
Optimize the blog
There’s only so much information you can include on your website about what you do. Your audience has a very short attention span and may not look much further than a website to find out more about you. This is why you should get a blog that links back to your website. You are more likely to get a link click if your blog content is tailored to attract the right kind of visitor to your website.
You can create and distribute much longer written content about what the audience needs to know about you. You must use SEO keywords to increase your chances of visibility and readership and focus more on informational pillar posts.
